Lesson Plan for Senior Secondary 1 - Marketing - Merchandising Iii

## Lesson Plan: Merchandising III ### Level: Senior Secondary 1 (Grade 10) ### Subject: Marketing ### Duration: 50 minutes #### Objectives: - Understand the concept and importance of merchandising. - Identify different types of merchandising strategies. - Learn how to create a basic merchandising plan. #### Materials Needed: - Whiteboard and markers - Projector and computer for presentation - Printed handouts with key points and examples - Sample products for interactive activity - Flip chart paper and markers ### Lesson Outline: #### Introduction (10 minutes) 1. **Greeting and Roll Call** - Welcome students and take attendance. 2. **Recap Previous Lesson** - Quickly review key points from Merchandising II. - Ask a few quick questions to gauge understanding. 3. **Introduction to Merchandising III** - Present the topic and goals for the day: - "Today we'll dive deeper into the concept of merchandising, explore various strategies used in the real world, and create our own merchandising plan." #### Instruction (15 minutes) 1. **Definition and Importance of Merchandising** - Use a whiteboard to define merchandising: - "Merchandising is the practice of promoting the sale of goods, especially by their presentation in retail outlets." - Discuss its importance: - Boosts sales - Enhances customer experience - Supports brand identity 2. **Types of Merchandising Strategies** - **Product Merchandising**: Placement and showcasing of products. - **Visual Merchandising**: Use of displays, lighting, and layout to attract customers. - **Digital Merchandising**: Online displays and user experience design. - **Retail Merchandising**: Strategies used within brick-and-mortar stores. - Use a PowerPoint presentation to show examples and visuals for each type. - Provide real-life examples from well-known brands. #### Interactive Activity (15 minutes) 1. **Group Activity: Create a Merchandising Plan** - Divide students into small groups. - Provide each group with sample products (e.g., snack foods, cosmetics, electronics). - Instruct each group to create a basic merchandising plan using the flip chart paper. They should consider: - Target audience - Type of merchandising (product, visual, digital, retail) - Specific strategies (product placement, display design, online layout) - Encourage creativity and practical thinking. 2. **Group Presentations** - Each group presents their merchandising plan to the class. - Class discusses the strengths and areas for improvement in each plan. #### Conclusion (10 minutes) 1. **Review Key Points** - Quickly go over the key concepts discussed: - Definition and importance of merchandising - Types of merchandising strategies 2. **Q&A Session** - Open the floor for any questions from students. - Provide clarifications where needed. 3. **Homework Assignment** - Assign students to visit a local store or an online website and identify at least three merchandising strategies used. They should take notes and be prepared to discuss their findings in the next class. 4. **Wrap-Up** - Summarize the day’s lesson. - Thank students for their participation and remind them of the next class topic. #### Assessment: - Participation in group activity and presentations. - Understanding shown through Q&A session. - Completion of homework assignment for the next class. ### Notes: - Ensure that every student understands the concepts by encouraging questions during the presentation. - Provide real-world examples to make the lesson relatable. - Foster a collaborative environment during group activities to promote teamwork among students.