## Lesson Plan: Merchandising III
### Level: Senior Secondary 1 (Grade 10)
### Subject: Marketing
### Duration: 50 minutes
#### Objectives:
- Understand the concept and importance of merchandising.
- Identify different types of merchandising strategies.
- Learn how to create a basic merchandising plan.
#### Materials Needed:
- Whiteboard and markers
- Projector and computer for presentation
- Printed handouts with key points and examples
- Sample products for interactive activity
- Flip chart paper and markers
### Lesson Outline:
#### Introduction (10 minutes)
1. **Greeting and Roll Call**
- Welcome students and take attendance.
2. **Recap Previous Lesson**
- Quickly review key points from Merchandising II.
- Ask a few quick questions to gauge understanding.
3. **Introduction to Merchandising III**
- Present the topic and goals for the day:
- "Today we'll dive deeper into the concept of merchandising, explore various strategies used in the real world, and create our own merchandising plan."
#### Instruction (15 minutes)
1. **Definition and Importance of Merchandising**
- Use a whiteboard to define merchandising:
- "Merchandising is the practice of promoting the sale of goods, especially by their presentation in retail outlets."
- Discuss its importance:
- Boosts sales
- Enhances customer experience
- Supports brand identity
2. **Types of Merchandising Strategies**
- **Product Merchandising**: Placement and showcasing of products.
- **Visual Merchandising**: Use of displays, lighting, and layout to attract customers.
- **Digital Merchandising**: Online displays and user experience design.
- **Retail Merchandising**: Strategies used within brick-and-mortar stores.
- Use a PowerPoint presentation to show examples and visuals for each type.
- Provide real-life examples from well-known brands.
#### Interactive Activity (15 minutes)
1. **Group Activity: Create a Merchandising Plan**
- Divide students into small groups.
- Provide each group with sample products (e.g., snack foods, cosmetics, electronics).
- Instruct each group to create a basic merchandising plan using the flip chart paper. They should consider:
- Target audience
- Type of merchandising (product, visual, digital, retail)
- Specific strategies (product placement, display design, online layout)
- Encourage creativity and practical thinking.
2. **Group Presentations**
- Each group presents their merchandising plan to the class.
- Class discusses the strengths and areas for improvement in each plan.
#### Conclusion (10 minutes)
1. **Review Key Points**
- Quickly go over the key concepts discussed:
- Definition and importance of merchandising
- Types of merchandising strategies
2. **Q&A Session**
- Open the floor for any questions from students.
- Provide clarifications where needed.
3. **Homework Assignment**
- Assign students to visit a local store or an online website and identify at least three merchandising strategies used. They should take notes and be prepared to discuss their findings in the next class.
4. **Wrap-Up**
- Summarize the day’s lesson.
- Thank students for their participation and remind them of the next class topic.
#### Assessment:
- Participation in group activity and presentations.
- Understanding shown through Q&A session.
- Completion of homework assignment for the next class.
### Notes:
- Ensure that every student understands the concepts by encouraging questions during the presentation.
- Provide real-world examples to make the lesson relatable.
- Foster a collaborative environment during group activities to promote teamwork among students.